SEO Shopify

Currently, there are 24 million e-commerce websites and this number keeps growing. How can you market your products, increase your traffic, and make sales in a space that's becoming more competitive? Do you need step-by-step instructions instead of a confusing technical SEO audit from SEO tools? We simplify the process of planning your e-commerce content marketing.

This course teaches you how to develop a high-performing SEO content strategy for an online store.

There are so many places where your writing skills can contribute to increasing your SEO visibility and revenue. This course lays the groundwork for e-commerce SEO content strategy while teaching you the tricks of the trade.

Objectives :

• Develop a content strategy for an online store
• Adapt existing content to make it SEO-friendly
• Create a specific SEO brief for each page

Theory is one thing, but putting it into practice can be difficult at times. We will review :

• Strategies for promotional pages like Black Friday and Christmas
• How to write your product listings to stand out in Google and generate online sales
• How to optimize collection and category pages
• Tips for better positioning in voice and visual search

Course content :

1. Analyzing search intent behind keywords
   
   • Tools
   • Trends
   • The 10 ways to search for a product online
2. Priority SEO pages : How to write a product listing, collection and category pages
3. How to handle sales and promotions from an SEO perspective
4. Building a lexical field and avoiding competition between your products
5. Content strategy for an e-commerce blog

This course is aimed at e-commerce content writers, coordinators, and marketing strategists.